Privacy and Cookies Policy

The DiveAssure Association (hereinafter referred to as “DiveAssure”). This website, including its sub-domains, databases and web shops (“Website”) is operated by DiveAssure (for details please see the imprint of this Website). Access to the Website is granted in the relevant form of availability (“as is, where is and as available”) and without any warranty or guarantee, unless this is legally required by law. We assume no responsibility or liability for damage or any other disadvantage resulting from the use of the Website. Our data protection notice and our General Terms and Conditions set out how we acquire, use, transfer and protect personal data in relation to this Website.

Acquisition, use and disclosure of personal data

In general, we acquire, use and transfer personal data upon your consent and/or to the extent to which this is legally permitted or required.

If you purchase services on our Website, we acquire, save and process personal data such as your name, address, e-mail address, and information on the services you have purchased; we do this to initiate, conclude and fulfil the processing of the membership and sales contract (as well as possible post-contractual obligations). We may disclose your name and your address to insurers and or other service providers. We also disclose your name as well as payment and transaction information to credit or financial institutions in order to process the payment. WE USE BUT DO NOT SAVE YOUR CREDIT, PAYPAL OR DEBIT CARD INFORMATION.

If you create a membership account on our Website, we will acquire the personal data mentioned above in addition to your user name and your password in order to manage your online account.

We will use the data provided by you for processing your registration. If you subscribe to our newsletter your e-mail-address will be used until you unsubscribe by clicking the link in the newsletter footer or by giving us notice at any time per e-mail at

We also acquire personal data (such as name and contact information) if you take part in a competition or in advertising promotions in order to manage such competition or such advertising promotions and to contact and announce the winners.

If need be, we will also use your personal data:

  • to improve our products and services;
  • for internal statistical or operational purposes to measure and understand demographic, user, user interest, purchase and other trends in relation to our users.
  • to be able to respond to your inquiries and questions;
  • to be able to communicate with you via e-mail if such communication is related to services which you purchased on our Website, to the status of your account or to amendments of applicable General Terms and Conditions;
  • to provide you with information on products, services, events and advertising promotions in which you might be interested, unless you expressly declared that you do not want to receive such communication from us;
  • to take investigation, prevention, protection and other measures relating to infringements against these General Terms and Conditions, to illegal actions, suspected fraud or situations where a violation of a statutory rights or rights of other persons is very likely; and
  • for all other purposes approved by you and/or to the extent to which this is legally permitted or required.

Acquisition of passive data

If you visit this Website, we automatically acquire data such as the IP address assigned to your computer, the date and the time of the access to the Website, the browser type, the operating system of your computer and the pages which you accessed. We use this information in order to determine how users surf on this Website as well as for general analysis purposes. This information will not be used to identify you and we will not link it to the personal data mentioned above.

Cookies and tracking technologies

Like many other companies, we also use “cookies” on our Website. Cookies are small text files which are saved on your computer hard disk if you access certain websites. Cookies can make the use of websites more convenient by saving your settings while you are visiting a certain website. We use cookies to save the content of your virtual shopping trolley for the next visit on our Website. We also use cookies to measure and determine activities on our Website to see which Website areas and functions users prefer. 

Most browsers inform you of how to reject the acceptance of new cookies, how you can be informed about the receipt of a new cookie and how you can deactivate all existing cookies. However, without cookies it is likely that you will not be able to use all of the functions on our Website. For example: If you deactivate or reject cookies, you will not be able unfortunately to place an order on our Website. 

We use cookies to provide the services which you require, to save your settings and to improve and update our Website. In the following, you will find a list indicating some cookies which we use, including the reasons for their use. 

COOKIE name  COOKIE description
languageCookie  Shows our registration process according to the language selected by the user.
wordpress_test_cookie  Tests whether or not the browser has cookies enabled.
cookie_notice_accepted  True or false if user accepted cookie notice.
first_entry_language_modal_shown  True or false if user already seen country select popup.
lcs_redirect_done  True or false if user was redirected due to geoip.
lcs_country_selected  Country that user selected to be used.
lcs_lang  Language that user selected to be used.

If you have questions or comments relating to this issue, please contact us by sending an email to

Local Storage

ls.authData Saves the username.

We use local storage to display the username of the member who is logged in to our system. You can delete the information stored in the local storage by clearing your browser’s data. Please note, this action will also clear data saved from other websites.

Safety and saving of personal data

We take appropriate physical, organizational and technical security measures to protect your personal data from loss or theft as well as from unauthorized access, transfer, reproduction, use or modification. DiveAssure authorized employees and representatives have access to your personal data if it is necessary in order to perform their operational tasks.

Personal data that we collect on our Website will be saved until the purpose for which these data are acquired is fulfilled, unless other company, insurance or statutory retention provisions apply which require a longer retention period. 

Access, correction and contacting us

You have the right to information over the data stored as well as the right to delete and correct the data saved concerning your person. If you want to obtain information regarding your personal data please send an inquiry to the following addresses:

DiveAssure Association, attention of GDPR Officer, 16476 Wild Horse Creek Road, Chesterfield, Missouri 63017 USA, or via email to To ensure that personal data is not shared with any unauthorized third party, please enclose with your request details that allow us to clearly identify you as an individual.  

Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at HTTP://WWW.GOOGLE.COM/ANALYTICS/TERMS/GB.HTML or at HTTPS://WWW.GOOGLE.DE/INTL/EN_UK/POLICIES/. Please note that on this Website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).

This Website uses Universal Analytics (and Google Remarketing), (a) web analysis service(s) offered by Google Inc. (“Google”). Universal Analytics uses so-called “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Information on the use of the website obtained by the cookie (including your IP address) are generally transmitted to US-based server and saved there.

If IP address anonymization is activated (as it is on this Website), the last octet of your IP address will be truncated/anonymized by Google within the member states of the European Union and in other European Economic Area countries before being transmitted to the US. Only in exceptional cases will Google transmit complete IP addresses to the United States and shorten them there. On the website operator’s behalf, Google will use this information to evaluate how you use this website to create website activity reports and to provide additional services to the website operator which are related to the website and internet use.

Your IP address, which is transferred by Universal Analytics, will not be associated with other data obtained by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, we would like to point out that, in this case, you may not be able to use all functions of the website. In addition, you can also block a saving of all data which were created by cookies and which relate to the use of the website (including your IP address) as well as the processing of these data by Google. In order to do so, simply download and install the browser plug-in offered under the following link:

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this Website: Disable Google Analytics

Furthermore we may use Google Analytics to assess the data obtained via Google AdWords and the Double-Click-Cookie for statistical purposes. To avoid such use please install the advertising opt-out plugin offered under the following link: For additional information relating to the terms of use and data protection, please go to HTTP://WWW.GOOGLE.COM/ANALYTICS/TERMS/GB.HTML or Please note that on this Website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).


Google Remarketing

This Website uses cookies for the purpose of addressing visitors again at a later time in Google advertisement networks through re-marketing campaigns including online advertisements. Third-party suppliers such as Google use cookies on the basis of a visit of the relevant website to publish re-marketing advertisements. As a user, you can deactivate the use of cookies by Google by going to the Google deactivation website at

Data protection notice for the use of Facebook plug-ins (Like button)

We have integrated plug-ins offered by the social network Facebook, 1601 South California, Palo Alto, California, 94304, USA, into our Website. Such Facebook plug-ins can be recognized by their Facebook logo or the “Like button” on our Website. For an overview of all Facebook plug-ins, please refer to HTTP://DEVELOPERS.FACEBOOK.COM/DOCS/PLUGINS/. If you visit our Website, this plug-in sets up a direct link between your browser and the Facebook server. In this way, Facebook is informed that you visited our Website with your IP address. If you click on the Facebook “Like button” while you are logged on to your Facebook account, you may link the contents on our Website to your Facebook profile. This enables Facebook to assign the visit on our Website to your user account. We would like to emphasise that we do not receive any information about the content of transmitted data or their use by Facebook. For additional information, please refer to the Facebook data protection notice at

we use a Facebook pixel to obtain information regarding the activities that users engage in while visiting our web pages. For information on Facebook’s Privacy and Cookie policy, visit is a third-party service we utilize to enhance the functionality and performance of our website. It may collect certain personal data and usage information when you interact with our site. This data can include your IP address, browser type, device information, and browsing activities.

The data collected through is used to improve our website’s features, analyze user behavior, and optimize our overall website performance. We rely on our legitimate interest in understanding user preferences and providing a better user experience as the legal basis for processing this data.

Rest assured that we handle the data collected through in compliance with applicable data protection laws. We prioritize the security and confidentiality of your personal information and implement appropriate measures to protect it.

By continuing to use our website, you consent to the collection and processing of your data through as described above. However, we respect your right to privacy and offer options to control the data we collect. You can adjust your browser settings to disable or limit the use of cookies, although this may impact certain functionalities on our website. Additionally, you may choose to opt-out or manage your preferences through the tools and settings provided by or by utilizing browser extensions that control data tracking.

If you have any concerns or questions regarding the data collection practices related to on our website, please feel free to contact us. We are committed to ensuring the protection of your personal information and maintaining transparency about our data processing activities.

Right to be Forgotten

DiveAssure respects the member’s right to be forgotten. If you wish for DiveAssure to erase all of your data, please email us at